DIXSON was the first male R&B act signed to the historic Roc Nation label.
the artist used his 2nd EP opportunity to reject R&B in favor of the dance + pop-leaning work he was doing in writer's rooms.
ideologically, this was a commentary on the siloing of black music into the R&B category,
& DIXSON's statement that black music is indeed pop music, genre-less & ubiquitous.
the project has climbed to 32 million worldwide streams since release.
my support as assistant & creative partner was 360°
the artist used his 2nd EP opportunity to reject R&B in favor of the dance + pop-leaning work he was doing in writer's rooms.
ideologically, this was a commentary on the siloing of black music into the R&B category,
& DIXSON's statement that black music is indeed pop music, genre-less & ubiquitous.
the project has climbed to 32 million worldwide streams since release.
my support as assistant & creative partner was 360°
Music video support. Production; management; creative; promotion.
Album support. Executive producer alongside Kenny Hamilton & Stuart Schenk.
Entails in-studio involvement in every song, sequencing, creative A&R + A&R admin, etc.
Marketing support. Creative marketing ideation; content creation; social/digital campaign.
YouTube visualizers by me
Spotify Canvases by me
Other assets that I created that are not pictured:
Pre-Save Assets for Featured Artists, Animated Artwork, Music Video Teasers, Watch Now assets,
Social skins (all platforms), DSP Profile Image, Spotify Banner, Apple Animated Artwork, & Apple Artist Page Motion Art
Social skins (all platforms), DSP Profile Image, Spotify Banner, Apple Animated Artwork, & Apple Artist Page Motion Art