Stem Disintermedia leads the charge in artist sustainability, supporting artists like Frank Ocean & Childish Gambino.
To "bring clarity to your modern music business," Stem offers an powerful suite of fintech tools.
The company felt it was important to create an educational environment so as to teach creators how best to utilize their products.
FTS architected a campaign that followed the below model:
To "bring clarity to your modern music business," Stem offers an powerful suite of fintech tools.
The company felt it was important to create an educational environment so as to teach creators how best to utilize their products.
FTS architected a campaign that followed the below model:
1. Highly analytical editorial deep dives
2. Downloadable PDF tear sheet that massaged editorial into an applicable business plan
3. Social post to direct traffic to blog + PDF
full post here
4. Newsletter blast to Stem's consumer base
The campaign featured over a dozen installations like the above, centered around interviews with a number high-profile industry professional